An Important Update for Our U.S. Customers

A Quick Summary

If you’ve noticed that U.S. deliveries have felt a little less predictable lately, you’re not imagining it — and we want to be transparent about why.

Recent changes to U.S. tariff and import policies are creating a much more inconsistent experience at the border. Some orders are still arriving smoothly, while others are facing delays or additional charges at delivery, even when the products are very similar.

We know how frustrating that is, especially for returning customers who are used to a more seamless experience from us. We’re feeling that frustration too, and we’re actively working with our courier partners, customs brokers, and government agencies to better understand what’s happening and find better solutions.

If you’re ordering from the U.S. — especially for a time-sensitive event — we encourage you to read the full note below.

A Letter from Our Founders

To our U.S. customers,

We wanted to share an important update with you.

If you’ve ordered from us before, you may have noticed that shipping into the U.S. has become less predictable than what you’ve been used to in the past. We know that’s frustrating. Truthfully, it has been frustrating on our side too.

For over 13 years, we’ve worked hard to make cross-border shipping feel smooth, dependable, and straightforward. That’s why we wanted to be transparent about what has changed.

Recent changes to U.S. tariff and import policies have created a much more inconsistent experience at the border. Some shipments are still moving through normally, while others are being delayed or assessed additional charges at delivery, even when the contents are very similar. For our returning customers especially, we know this can feel confusing — because in many cases, nothing has changed on our side. The difference is what is now happening at the border.

What makes this especially difficult is not only the added cost for some customers, but also the inconsistency. Many repeat customers are understandably asking why an order that used to move quickly and cleanly across the border may now be delayed or charged extra, while another similar shipment is not. We completely understand that confusion.

As a reminder, any applicable customs duties, tariffs, taxes, brokerage fees, or other import-related charges remain the responsibility of the recipient unless they are collected in advance at checkout. We are not currently collecting them upfront because the way these charges are being applied has been too inconsistent to calculate with confidence before shipment. When they do apply, they may instead be requested by the courier before or at delivery.

We know that does not make the experience any less frustrating. And while these border-related charges and delays are outside of our direct control, please know that we are not sitting still. We are actively working with our courier partners, customs brokers, and government agencies to better understand what is changing and to identify solutions that can lead to a more consistent, predictable experience for our U.S. customers.

Our goal is simple: to continue serving you with the same care, quality, and reliability you’ve come to expect from us.

We are hopeful that better solutions are ahead, and as we learn more, we will continue to keep you informed.

Thank you, as always, for your patience, your understanding, and your continued support.

Warmly,

Salim & Laila
Founders
The Moroccan Bakery