That’s right family; you’ve probably noticed that we look a little different. A bit more sophisticated….

We’ve been spending the last few months reviewing our branding.

Our first iteration is our logo (yes, more to come). We’ve completely redesigned it to reflect a more mature, cultured, and nuanced brand – that is indicative to the unique and delicious desserts we serve to you everyday.

We started by ensuring that homage was paid to Morocco in many of its classic visual representations. So we started by ensuring that mosaic design work was incorporated into the design. Morocco is very famous for its intricate geometric mosaic designs (most notably their tile work) and we wanted to ensure it was included in a way that was easy on the eyes and logistically easy to print.

In addition, we added the famous ‘Fes cap’ within the logo. This hat can be seen on men across Morocco and is traditionally worn during events of importance. We felt this tradition was fitting for our logo. We actually struggled with this part of the redesign and we went through many different types of imagery (tagine pot, hand of Fatima (khamsa), etc..), but felt that the history and tradition of the Fes cap was best suited.

You’ll also notice that we updated the font work of the logo. We focused on increasing the elegance of the fonts to better represent the exquisite creations we make here at The Moroccan Bakery. Now if you’ve ever designed anything before, you know how painstaking the process is to choose a font. This part took a long time and we wanted to give many thanks to our principle designer who was able to scour the world to find the right one(s).

So there you have it.. Our new logo. Although we (as many of you) loved our original one, we felt it was time to mature the branding – in tandem with our business as it continues to grow.

We’d love to hear your thoughts. Feel free to comment below to let us know what you think…