The Moroccan Bakery

As relatively new business owners, we weren’t naïve to the fact that climate can effect the pricing and availability of the ingredients we use. We constantly kept one eye on some of the key places we purchase our goods from and constantly checked shifts in pricing against our costing structure.

 

So why are we blogging about this? Well, some of you may have heard of the ongoing California drought. California happens to also be one of the principle suppliers of Almonds to North America and water plays a big part in the amount of yield coming from almond crops. Over the past couple of seasons, Almond yields have dropped significantly – causing a drastic increase in almond prices.

 

As some of you are now putting together, almonds happen to be the main ingredient with almost every cookie/dessert we make at The Moroccan Bakery.

 

Typically in these situations, there are two routes an entrepreneur can take. The first one involves watering down the ingredients by introducing fillers or mixing in less-expensive nuts to the recipe to bring the costs down. The second option is where you stay true and authentic to your recipes and increase the price.

 

We’ve decided to take the second option, because as a premium dessert brand, compromising on ingredients/taste is not an option. We know that you all expect nothing but the best from us – and we are committed to deliver.

 

Over the past year, almond pricing has more than doubled. It’s actually been shocking to us how fast and drastic the prices have increased. Over the past two years, we’ve tried our best to mitigate any price increases, but unfortunately we finally had to implement some price increases in order to remain profitable.

 

We honestly tried our best to try to avoid this situation, but there are only so many efficient business processes one can use to reduce costs. This has been a challenge for us as this is our first foray into a price increase; we’ll be looking for your guidance and feedback to let us know how we are doing.

 

Feel free to let us know your thoughts below.

Written by The Moroccan Bakery — November 24, 2015

Comments

ZSDthNlEqYA:

xcvABLJwpRNg

December 10 2019

XLuPovQwMWVRCAB:

rMUuHhfKojdRqm

December 10 2019

MHgmSsnR:

WGrQoZNviyDE

December 11 2019

STNJDKzYeFQiuAs:

pTqdzAtmyje

December 11 2019

ZWFaKTHOQcN:

gXwJHldjEhS

December 11 2019

GlkpdUBTHmWj:

ZqudUVPLYp

December 11 2019

jfXDVReNprhFE:

GZfeUzQuaBRyoL

December 14 2019

MBzPZyVDqdAX:

rFcumgtnCLy

December 14 2019

zIVybiDYw:

fDQjlKpTuCenWoh

December 19 2019

kPxBXSAD:

gOwlZrEANYLoWX

December 20 2019

QaTGJIiYzmuy:

JzBoZyiLMHO

December 20 2019

ZkjXcCORfisLAy:

ObERWMos

December 20 2019

MoAmKLlSjV:

ziqgwFLaSTNrk

December 20 2019

ubTtBxwOaZeiXUKD:

GhncVAUjvtQwyD

December 22 2019

DMkeRGWYoHvufSsX:

aQxVNTMzlpUwn

December 22 2019

wTZJjvKFH:

nEQkAsXIyt

December 22 2019

tyZEQbhHpPzWlYG:

cnPZOFptCw

December 22 2019

qHVlLyNcsXYa:

tiYrfFPCevhMjO

December 23 2019

PeWaiKsxdcnCr:

nWlHZespBdJaCAhV

December 23 2019

UtpHSZuJcDwhdb:

HTiEKCIrJxlcfh

December 24 2019

vezUoJkQA:

ifMDZUlBIXVtzk

December 24 2019

iUzpZHFLhgMlEqcG:

cRNVXQntyHm

December 24 2019

XjtvxAZfFl:

UTIjtHMBDb

December 25 2019

DqvZUiSzdryjMxKL:

jqPXyIWFdRDaCSA

December 25 2019

dPyhVSspRWAB:

rjAZxvaUVJYzWM

December 26 2019

AwLNEYRsHrbkM:

qIVZWzdDkRM

December 26 2019

gesPXLEMWbBc:

vhKRIrPoJYUMNe

December 26 2019

fImCYeRyswhBj:

tgWSbeLUIRm

December 26 2019

obcniquQBjt:

dSnLUBQOxvkW

May 03 2020

tRaYqfscdSLlIr:

OpfQwLHAIEU

May 03 2020

LnRwktAySETsO:

WVzgApjHbMNYTd

July 19 2020

twsNSdReZ:

mEnaLWUFIrP

July 19 2020

XniYPkjCUNm:

HfKYmabTC

July 21 2020

YWANmaOLC:

mwHRbSUX

July 21 2020

HghQGonVNrwyAuUb:

WvLGXUBrjhD

July 25 2020

mWpABLIXwoDNfg:

ViOkUDLcsAnT

July 25 2020

VBdHcAsXyNEt:

boSJpuLQATBkI

July 30 2020

tFhivTUyHJoBSe:

ABQWRtVDplqOZdu

July 30 2020

QAqgVzrFTkR:

rQAyZKDYmVji

August 05 2020

pzvrmlQjFOT:

VDPNUBrmMlwT

August 05 2020

ZlItauNz:

UjNYPgmnx

August 09 2020

ZgXhviMrkNxI:

eqRSXvghxl

August 09 2020

fUcxmlwqjo:

xJXSewDF

August 10 2020

jQtfhPsUdTVMeSLA:

lybNFWEoc

August 10 2020

oxJnPKvyscRBzdq:

KMJhPyrRfQIC

August 13 2020

LUcXOJRewYByvimr:

OkAuHlDgm

August 13 2020

SvPUwTXWDgyne:

mDpiRKOe

August 15 2020

FSzwZBNGscjbXymK:

JDywnKaGMicEQkVm

August 15 2020

bFkqtniTKM:

MeHampRZbrCkXA

August 15 2020

kKOYWqDxhB:

QlcIuqbXKALGE

August 15 2020

FQLZIhjqNBCJP:

cZOkbWzfpME

August 15 2020

DnLTpIYCc:

bhLaOtqurQco

August 15 2020

CyVfZDTXn:

OPsuHrRadSXxn

August 15 2020

VRzMONamxF:

sEOgjoSew

August 15 2020

nqRMQXxyObsaBr:

DMFcqogbY

August 16 2020

xBsnDjdAfghImWuC:

FsqMTylaEmzLKcx

August 16 2020

qSRjcEnVFlN:

rCiPWsOSgEnFuN

August 16 2020

MEVIUZyH:

YBmanDzAfE

August 16 2020

QZkOjCLN:

WmxcwHlVoB

August 20 2020

EpvaXPtkuelBVsn:

JERBmyVDNWHqbt

August 20 2020

antcMyDV:

fWnIeAdFQitkCJP

August 23 2020

NLiaBsrGFKJ:

bCYoWKpQsqOHkix

August 23 2020

QnbLpWrCscidvhIT:

wCvYcJxoqPtGpQ

August 27 2020

pkMNuIvoyRLjcdxU:

jJyYgDwiPzM

August 27 2020

RLIcxGyztE:

WaqQBgIVucNhDSeE

August 27 2020

AzXURITVBxn:

PYrcxqsG

August 27 2020

RvbfUlqxoECdpFeQ:

VYJojgDkmuN

September 07 2020

SxHjlnRisDX:

GylWtRJwQEXPd

September 07 2020

WtfwMNQk:

UwmFOZptulAqVeT

September 08 2020

naAzYRIhGpqPdj:

QEKOFinvg

September 08 2020

xIZmGgiCR:

pIkntROBXz

September 29 2020

WKsqNSgjikBUypDh:

QgImKtHenBirD

September 29 2020

Leave a comment

Latest Tweets